Networking is an essential skill for most business people, but especially for entrepreneurs. The strong association between the entrepreneur as a person and his or her business demands that entrepreneurs get out into the world and create and maintain business relationships. Here are some tips and resources to help you improve your networking skills and extend your reach.
The Importance of Being Memorable
Have you ever attended a networking event, collected a bunch of business cards, and when you go through them the next day, you can't remember who many of them are? Well, you certainly don't want to be one of those that other people can't remember, do you? Here are five tips on how to make yourself memorable when meeting other people.
A Pocket Full of Business Cards
Timely and consistent follow-up is the key to successful marketing. Meeting someone once is rarely enough to bring you business -- repeated contacts are what do the trick. You always want to follow up with prospective customers, of course, but you should also follow up with potential referral sources.
I'll add the importance of being clear and specific about what you do. People you meet at networking events are less taken with a commerical that seems like a grocery list and more attentive when the message is clear, specific and brief. Most of all, it has to be delivered from the standpoint of what the benefit is to the people listening. Features are not benefits.
Regarding a pocket full of business cards, I have found that in many industries a tent card is well worth the additional investment. Also, calendar on reverse side is the most effective item that I have found but leave some room for scribbling a few notes.